What are EDDM Postcards? If you are thinking to use direct mail to promote your business, then it will be ideal to consider EDDM or Every Door Direct Mail. Let me explain how this thing works if you haven’t heard of this kind of mailing before. Basically, EDDM is a DIY version of direct mail. You are going to get postcards to be printed, you choose a postal carrier routes from US post office page, do the paperwork and bundling of the cards and then drop them off at local postal branch. The postage is paid at the time of mailing and there is no need for you to get permits like other bulk mailer professionals do. And whether you believe it or not, the entire process is not hard at all and it also offers several benefits than the traditional direct mail you are using in the past. The EDDM postcards qualify for being part of lowest postal rates that you can have, which range for .16 dollars a piece as far as the cost is concerned. This is a huge savings given the fact that post office is charging nearly .19 dollars for a regular direct mail. And even though mail houses just have a minimum of 2,500 or 5,000 at a time, EDDM could be mailed in only small quantities. You need to mail whole postal route at the time but most of postal routes only have 400 to 600 deliveries. And say for example that you’re on a budget, then this could be a big help with cash flow.
Getting To The Point – Cards
Having direct mail get to the hands of the right people is going to make or break the campaign. There’s no physical mailing list being used for EDDM. The mailing is just targeted by the postal route and postman delivers your ads to everybody on the route. At the post office website, you can exactly pick what routes you want the postcards to be delivered off a map. With this, it eliminates the guesswork of who received the mails. Usually, the post office is delivering these postcards next day that way, you don’t have to guess work on when will people receive your message.
The Art of Mastering Services
So far, EDDM postcards sound like it’s the next evolution of direct mail and most of the time it is. Of course, such service comes with some drawbacks as well. One thing that must be considered is that, you’ll be the one who is going to take the mail to post office. This isn’t that hard but when running a business, you know that time is money, and if you’re mailing big quantities of postcards, there could be some labor involved in it.
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